This could vary as a graphic designer/illustrator as different briefs will be aimed at different target markets etc. For example:
A campaign for mother care would have a target market of parents of young children/ parents to be/grandparents/childminders.
However a advertisement for a new sports car would have a target market of young possible male professionals/businessmen with a lot of disposable income.
geographic factors
How location could affect cost, for me this could be a high rent for an office space in the centre of Manchester and the trade-off between a high rent for a small studio in a popular area to maybe a larger unit in a smaller, cheaper location. The location of where I am situated could possibility generate more business as if I am in a large city centre I could benefit from a better and more productive client relationship as I am easily accessible for my client due to better transport links in inner city areas.
The large population density of a city such as Manchester could also bring in more business if I am working freelance or for a company as there is greater passing trade and a improved chance of being noticed for example The North West had a population of 6.9 million in mid-2007,an increase of 1.0 per cent since 1997. This compares with an overall increase of 4.6 per cent for the UK over the same period (http://www.statistics.gov.uk/).
(http://www.statistics.gov.uk/)The above diagram shows that in 2007 the population density of Manchester was 2,500 people per sq km, this compares to near by Lancaster which has just 100-249 people per sq km. This proves that if I situate myself within Manchester city centre there will be a vast amount of increase with the amount of consumers I can target nearby. However this would also mean increased competition, which will be a factor to take into account.
psychology
I have values as a young designer. With increasing knowledge about environmental factors that are effecting us I like to ensure that I do my bit to keep environmental repercussions at a minimum. I have a keep interest in second hand goods! This may result in re-using existing materials and products and transferring them and evolving their purpose within my design. For example I like to collect old fabrics and use them in illustrative collages. This I feel is a good way to reuse existing materials and avoid wasting paper unnecessarily. Sustainable design is important to me and minimising the use of non- renewable resources. Recycled paper is something that I like to use aswell not only for its environmental benefits but its aesthetic qualities too! Choosing non-toxic paper coating and sustainably-produced or recycled paper is a value that I hope to use more within my design.
behavior
Good business and consumer relationships is an important way to build a reputable rapour. According to Forbes. com IKEA are ranked 4th in their list of reputable companies.
Companies such as The Reputation Institute specialise in working with many of the most highly regarded organisations in the world as large multinationals know the importance of reputation as happy consumers mean more revenue. Important factors to consumers are trust, esteem, admiration and good feeling and when I graduate I want to ensure that customers that I have get a good quality product and an excellent level of service.